By: Kristina Svels
History & Background
- Finland has been: (1) a part of the Swedish Kingdom from the middle ages until 1809, and (2) an autonomous part of Russia between 1809 – 1917
- Finland independence 6.12. 1917 – 100 yrs 2017!
- Belongs to the Nordic Countries (similar social democratic societal structure) but not strictly geographically part of Scandinavia.
- Bordered by Sweden, Norway, Russia and neighbouring Estonia
- Finland’s tourism comparative strengths lie in the contrast between its modern culture and its nature-based cultural heritage, the meeting of east and west, technology, the Finnish way of life and creativity (OECD, 2016)
- Four distinctly different seasons
- Land of the Midnight sun
- Land of the Nordic light – Aurora Borealis
- Bilingual country (Finnish and Swedish)
- Finnish speaking 88,9 %
- Swedish speaking 5,3 %
- ‘Northern Hub’ to Asia via Helsinki
- Joined the EU 1.1. 1995
- Finland part of the Euro zone €
- High taxes and high labor costs > standard of prices of Finnish tourism services general high.
How tourism is incorporated in Finland
— Ministry of Employment and the Economy
- The Ministry of Employment and the Economy responsible for tourism policy, development and support measures.
- ○Limited financing to tourism by government
- Development of tourism closely connected with regional policy, which is also the responsibility of the Ministry of Employment and the Economy
- Finpro is a largely state funded organisation responsible for supporting Finnish SMEs in international markets and encouraging foreign direct investment (follow Finnish Tourism Board FTB).
— Visit Finland
- Visit Finland Receives its funding from the state budget, € 10.1 million in 2015.
- Promote Finnish tourism by means of marketing communications, and by promoting Finland as a tourist destination
- Joint product campaigns with industry and arrange fact finding visits for foreign travel operators and the media that support the promotion of Finland as a an attractive destination
Tourism Authorities Across Government Levels
Tourism & Finland’s Economy
- Finland received 7.4 million foreign visitors in 2015
- In total they accumulated € 2.4 billion to the country
- € 14.2 billion was spent on tourism in Finland ( 2014 including the consumption expenditure of Finnish and foreign tourists)
- The value added by tourism € 4.4. Billion, i.e. 2.5 % of Finland’s GDP
- Total employment in the tourism sector was 140,000 people
- Tourism has significant multiplier effects on other sectors, such as construction, transport, and commerce.